Privacybeleid

Last updated: 27.May 2026

At MERAKO, we respect your privacy and handle your personal data with care and transparency. This Privacy Policy explains what information we collect, how we use it, which service providers we work with, and what rights you have.

1. Responsible party

The responsible party for data processing on this website is:

MERAKO

 Oude Baan 20 1850 Grimbergen Belgium

 info@merakoclothing.com 

The responsible party is the person or company that decides how and why personal data is processed.

2. Information we collect

We may collect the following types of personal data:

Order and customer data

  • Name
  • Email address
  • Shipping and billing address
  • Phone number, if provided
  • Order details
  • Payment and transaction information

Newsletter data

  • Email address
  • Subscription status
  • Consent information
  • Date and time of signup

Website and technical data

  • IP address
  • Browser and device information
  • Pages visited
  • Products viewed
  • Cart activity
  • Cookie and tracking preferences

3. How we collect your data

We collect data when you:

  • Visit our website
  • Place an order
  • Create or use a customer account
  • Sign up for our newsletter
  • Contact us by email or through a contact form
  • Interact with our website, emails, ads, or checkout

Some technical data is collected automatically when you visit our website. Other data is provided directly by you, for example when you place an order or subscribe to our newsletter.

4. How we use your data

We use your personal data to:

  • Process, fulfill, and deliver your orders
  • Send order confirmations, shipping updates, and customer service messages
  • Manage returns, exchanges, and support requests
  • Provide and improve our website and shopping experience
  • Send marketing emails if you subscribed
  • Analyze website performance and customer behavior
  • Prevent fraud and protect our store
  • Comply with legal, tax, and accounting obligations

5. Legal basis for processing

If you are located in the European Union or the European Economic Area, we process your personal data on the following legal bases:

  • Contract performance: to process and fulfill your order
  • Consent: for newsletter marketing, non-essential cookies, and certain tracking technologies
  • Legal obligation: for tax, accounting, and compliance requirements
  • Legitimate interest: to operate, secure, and improve our website and services

6. Shopify

Our store is hosted on Shopify. Shopify provides the e-commerce platform that allows us to sell our products online. When you visit our store or place an order, Shopify may process personal data such as your IP address, browser information, order data, customer data, shipping details, and payment-related information. Shopify also provides privacy and customer privacy tools for merchants, including settings for privacy policies, cookie banners, and customer privacy preferences. 

You can learn more about Shopify’s privacy practices in Shopify’s Privacy Policy.

7. Newsletter and email marketing

If you sign up for our newsletter, we use your email address to send you updates about new drops, early access, exclusive releases, restocks, offers, and brand news.

Our newsletter and email marketing may be managed through Omnisend. Omnisend helps us store email subscribers, send campaigns, and run automated email flows such as welcome emails, abandoned cart reminders, and drop announcements. Omnisend provides a Data Processing Agreement for the processing of customer personal data in connection with its services. 

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at [insert support email].

8. Email tracking

Our marketing emails may include tracking technologies that help us understand whether emails were opened, which links were clicked, and how subscribers interact with our content. We use this information to improve our emails, measure performance, and send more relevant content.

You can stop this type of processing by unsubscribing from our emails.

9. Cookies and tracking technologies

Our website uses cookies and similar technologies. Some cookies are necessary for the website to function, for example cart, checkout, security, and language settings. Other cookies may be used for analytics, personalization, and advertising.

Depending on your location and cookie preferences, non-essential cookies are only used with your consent. You can manage or withdraw your cookie consent through our cookie banner or cookie settings.

Cookies may be used for:

  • Store functionality
  • Cart and checkout
  • Analytics and performance measurement
  • Marketing and advertising
  • Fraud prevention and security
  • Personalization

10. Analytics and advertising

We may use analytics and advertising tools to understand website performance and improve our marketing. These tools may process information such as pages viewed, products clicked, checkout events, and purchase activity.

This may include tools such as:

  • Google Analytics
  • Google Ads
  • Meta/Facebook Pixel
  • TikTok Pixel
  • Shopify analytics
  • Other advertising or attribution tools used by our store

Where required, these tools are only activated after you have given consent through the cookie banner.

11. Payment providers

When you make a purchase, your payment is processed by secure third-party payment providers. Depending on the payment methods available in our store, this may include Shopify Payments, PayPal, Klarna, Apple Pay, Google Pay, credit card providers, or other payment services.

We do not store full credit card details on our own servers. Payment providers process your payment data according to their own privacy policies and legal obligations.

12. Shipping and fulfillment

To deliver your order, we may share necessary information with shipping and fulfillment partners. This may include your name, shipping address, email address, phone number if required, and order details.

This data is shared only to the extent necessary to fulfill and deliver your order.

13. Customer support

If you contact us by email or through a contact form, we process the information you provide in order to respond to your request. This may include your name, email address, order number, and message content.

We keep support-related data for as long as necessary to handle your request and comply with legal obligations.

14. Sharing your data

We do not sell your personal data.

We may share data with trusted service providers where necessary, including:

  • Shopify and e-commerce platform providers
  • Email marketing providers such as Omnisend
  • Payment providers
  • Shipping and fulfillment providers
  • Analytics and advertising providers
  • Fraud prevention and security providers
  • IT, hosting, and infrastructure providers
  • Legal, tax, or compliance advisors where required

All service providers are required to process your data only for the intended purpose and in accordance with applicable data protection laws.

15. International data transfers

Some of our service providers may process personal data outside your country, including outside the European Union or European Economic Area. Where required, such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses, adequacy decisions, or other legally recognized transfer mechanisms.

16. Data retention

We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy.

Order and transaction data may be stored for legal, tax, accounting, and warranty obligations. Newsletter data is stored until you unsubscribe or request deletion, unless we are legally required to retain certain information.

17. Your rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Request restriction of processing
  • Object to certain processing activities
  • Withdraw consent at any time
  • Request data portability
  • Lodge a complaint with a data protection authority

To exercise your rights, contact us at:

[insert support email]

18. Marketing consent

You only receive marketing emails from us if you subscribed or otherwise gave consent where required. You can unsubscribe at any time using the unsubscribe link in our emails.

Unsubscribing from marketing emails does not affect transactional emails related to orders, shipping, returns, or customer service.

19. Security

We use technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, disclosure, alteration, and destruction.

However, no online transmission or storage system can be guaranteed to be completely secure.

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a new “Last updated” date.